Mini - Advertising campaign
BMW AG
The MINI is the direct successor to Sir Alec Issigonis’ 1959 classic, which was produced until 2000. The new generation adds state-of-the-art technology, modern levels of safety, quality and reliability to traditional MINI values, such as optimum interior space within compact exterior dimensions. Driving fun was, of course, also a key criteria when developing the MINI product range: with its long wheelbase, short overhangs and low centre of gravity, with a MINI you always experience the unadulterated go-kart feel.