ROMSI - How to maximise the return on your marketing & sales investment!
ACE Allied Consultants Europe
Do you still agree with John Wanamaker? Many years ago, American businessman John Wanamaker was quoted saying that “half of the money he spent on marketing and advertising was wasted; he just didn’t know which half.” Almost a century passed by and amazingly we still struggle with measuring the return on marketing and sales investments (ROMSI).